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Do you want to improve your conversions without spending a ton of time testing different designs and layouts? You could see a 12.7% increase in your conversion rates simply by sprinkling a few power words into your copy. In this post, we’ll share a list of 700+ power words that you can cut-and-paste to boost your website conversions.
Exclusive Bonus: Download our 700+ Power Words Cheatsheet to Boost Your Conversions.
What are Power Words?
Power words are words that smart copywriters use to trigger a psychological or emotional response. They’re called “power words” because they are so persuasive that people simply can’t resist being influenced by them!
But power words aren’t just for copywriters. They can be used by any marketer-even inexperienced ones-to motivate people to take a specific action on their website.
In fact, Teespring increased their conversions by 12.7%, just by adding a few power words to their call-to-action!
Are you ready to add some power words to your marketing arsenal? Here are over 700 of them that you can use to trigger just about any emotion, for any conversion goal…
Greed is the natural human tendency to want more stuff than we actually need.
These power words can trigger that tendency by playing on scarcity and loss aversion, or simply by making something sound more valuable.
How to Boost Conversions with Greed Words
Rich Page tested two different headlines on his exit popup. The first headline read, “Is Your Website Optimized for High-Sales? Grab my free conversion toolbox and start succeeding!”
This version converted much better than the first, and with this optimized popup, he was able to increase his signup rate from 12% to 50%!
According to curiosity-drive theory, curiosity is a naturally occurring urge that simply must be satisfied, similar to how we satisfy hunger by eating or thirst by drinking.
These power words will make your blog post headlines, email subject lines and landing page headlines impossible to resist.
How to Boost Conversions with Curiosity Words
Take a look at this example from a thank-you page on Mary Fernandez’s site after someone opts in for their email list.
How many power words can you spot?
Sloth is the avoidance of work: people are not motivated to do more than the absolute minimum work to achieve their online aims.
Use these power words to make your lead magnets sound more digestible, to make your products sound more useful, and to make your headlines more enticing.
Here’s an example of a blog post headline we’ve used that works like gangbusters…
Can you spot all the power words?
Lust is usually thought of as sexual, but it’s actually just an intense desire for any item. When we lust after something, we crave it so badly that we stop thinking rationally.
Use these tantalizing power words to amplify that craving.
List25 uses a lust word combined with curiosity words to make for an irresistibly provocative headline…
You may not think of yourself as “vain”, however, researchers have found that vanity is one of the chief driving forces that lead to purchase decisions.
The fact is, we buy into things because of how we think they will make us look: both to others, and to ourselves. And it’s not just that we want to look good physically, but we also want to look successful.
Use these power words to show how your offer (whether it’s a product, service, or lead magnet) will make your visitor look more attractive and more successful.
Snack Nation uses one carefully chosen power word to increase conversions on their popup…
(Bonus points if you also noticed that the words “without lifting a finger” is a great sloth power phrase, even though we didn’t include it in this list.)
Have you ever stopped to think that trust is really what content and email marketing is all about?
Whether you are writing blog posts, creating signup forms, sending emails, or tweaking your product pages, the real purpose behind all of that is to build trust between the consumer and your brand.
Use these power words to speed up the trust-building process.
In this test at Teespring, the power words “don’t worry” were added in the fine print below the call to action button and tested against a control…
Anger has a huge influence on our perception, reasoning, and decisions. It makes us irrational, which can lead to choices that actually have no bearing on the thing that initially made us angry.
Stirring up the emotion of anger in your visitors and customers is a bad idea, when it is targeted at your company. However, it can also work for you, if the anger is directed at something else.
Think about what makes your prospect angry about your industry. Stir up those emotions with these power words, and then provide the solution.
How to Boost Conversions with Trust Words
Advertisements that use anger have been shown to be highly effective. In a study by researchers from Dartmouth and Cornell, anti-smoking TV commercials that used anger to appeal to the viewer’s emotions were more persuasive than those that used sadness.
This ad from Harley Davidson received a lot of praise for blatantly stating the angry, rebellious thoughts on people’s minds in regard to the economy.
Fear is perhaps the most powerful motivator of all. It’s that primal instinct that keeps us safe, that keeps us alive.
How to Boost Conversions with Anger Words
If you want to inspire your readers to take action-whether that’s sharing your blog post, downloading your lead magnet, or buying your product-use these power words to make them fearful of what might happen if they don’t.
(Just make sure you don’t completely paralyze them with fear: also provide an actionable solution to their problem.)
Jon Morrow, known for his fear-inducing blog posts, uses power words to get his visitors to read and take action.
Here’s an example:
Don’t be a slave to the endless grind of tweaking and testing when you can simply copy the words that the experts use.
Power words are a cinch to implement, and they work like magic. With this complete list, you are now equipped to turbo charge your conversions in record time!
How to Increase Conversions with Fear Words
Exclusive Bonus: Download our 700+ Power Words Cheatsheet to Boost Your Conversions.
40+ French Transition Words To Boost Your Vocabulary
This is a handy term that you’re bound to use in everyday conversation. It means because and it can be used to respond to questions or transition between phrases.
Quand is an additional word that works well at the beginning of sentences. It means when. This word can also be combined with other words for a slightly more complex definition. For example, quand meme means even so, and n’importe quand (literally meaning it’s not important when) means whenever.
Je soutiens donc que
Not to be confused with enfin, en fait is easy to remember because it has quite a literal translation in English. En means in and fait means fact. En fait = In fact. Easy, right?
D’un part / d’autre part
Ainsi que means as well as and it can be used in two different contexts. For the first usage, use it to transition between two items that you’re ordering at a restaurant. Je voudrais le salad ainsi que le viande. (I would like the salad as well as the meat). Ainsi que can also mean just as or as well, like when you’re saying the film was just as sad as I thought it’d be.
This phrase means first of all and it works well when recounting a story or giving directions or instructions. When writing, it’s also helpful when starting a sentence.
This fun and subjunctive-friendly phrase will certainly take your French to the next level. It means no matter what and is helpful for starting a well-intentioned belief.
Tant que falls into the same realm as quoi que, meaning as long as. Don’t forget to add the que onto this phrase, because tant by itself is used to express a general quantity, like many.
Je suis contre
De toute façon
Sooner or later, you’ll find yourself in a conversation where you’ll want to change the subject. Keep this transition short and light with de toute façon, which means anyway… and provides space for a new topic.
Boosting Your Vocabulary with French Transition Words
Learning to speak and write French is a challenging endeavor with long lasting benefits. Amp up your knowledge and become an impressive smooth talker by keeping these French transition words in your back pocket.
Want to learn how to use these transition words in context? Check out Clozemaster – thousands of sentences to help you learn French faster.
How To Take Your Resume To The Next Level Using Powerful Words
It is not so easy to write a resume that will grab recruiter’s attention on the spot and will impress them enough to invite you for interviews. Therefore, while applying for jobs, you should think of diverse strategies and powerful resume words are among the best ones. Your well-written and well-organized resume can help showcase your core strengths and career skills and convince recruiters that you are the best professional fit for the position. Keep reading, if you want to know why strong resume words are important for creating a unique resume or cover letter, which types exist and how to properly use them in your resume or cover letter and become a dream candidate.
The importance of power words for resume
Types of powerful action words
· Action verbs
Strong, compelling action verbs are the first type. This kind of strong verbs demonstrates your capability to succeed in a position. Descriptive verbs can show your skills that you have implemented during your previous experience and that led you to achieve success.
For example, these strong verbs are: accomplished, managed, initiated, launched, supervised, designed, implemented.
· Company values
· Common skill words
You should include some specific skills, personal traits, and qualities that hiring managers and employers are willing to see in a perfect candidate’s resume. For example, recruiters are seeking a responsible person with leadership skills. Try to demonstrate all your main skills but don’t use cheesy language. You will definitely find a synonym for team player. There are a few synonyms for hard worker (variants such as “achiever”, “laborious” or “industrious” will be suitable).
Include keywords from job description in your resume and cover letter. It is necessary to demonstrate recruiter that you meet all the requirements and will be a suitable fit for a position. But try not to exaggerate your abilities and skills. Include only those that you can prove with some concrete examples from your professional life.
· Industry jargon
There is certain vocabulary inherent for a specific field. Industry jargon is very important, so it’s imperative to include some. However, you should know how to use these words appropriately and accurately in order to showcase your competency. It will also demonstrate that you understand this professional domain and you are a part of it. So, don’t use words, if you don’t know their exact meaning. Otherwise, recruiters will never consider your candidacy because misusing industry jargon is a sign that you are not qualified enough for a job.
How to use power words
Use these diverse power words throughout your resume. They will be appropriate in your professional summary as well as in job descriptions. In order to make your application stronger, include action words in cover letter while describing your skills and achievements. Try not to repeat words. There are so many synonyms so try to impress recruiters with diversity.
List of top used powerful resume words
Each candidate has to remember that hiring managers spend only 6 seconds to skim applicant’s resume. They simply don’t have time to read all the CVs they receive. Therefore, it is extremely important to use these action-packed words to write a compelling resume or cover letter that will help you in getting hired. Here is the list that can help you. Choose some of these words:
Absorb, Accelerate, Access, Accomplish, Accrue, Acquire, Achieve, Act, Activate, Adapt, Address, Adjust, Administer, Advertise, Advise, Advocate, Affirm, Aid, Alert, Align, Allocate, Analyze, Apply, Appraise, Approve, Arbitrate, Arranged, Assemble, Assess, Assign, Assist, Attain, Authorize, Award
Begin, Brief, Bring, Broadcast, Budget, Build, Business
Calculate, Campaign, Certify, Chaired, Change, Chart, Check, Choose, Clarify, Classify, Coach, Collaborate, Collate, Collect, Combine, Communicate, Compare, Compile, Complete, Comply, Compose, Compute, Conceptualize, Conclude, Condense, Conduct, Confer, Configure, Connect, Conserve, Consolidate, Construct, Consult, Contact, Continue, Contribute, Control, Convert, Convey, Convince, Coordinate, Correspond, Counsel, Critique, Cultivate, Customize
Decide, Declare, Decline, Decorate, Dedicate, Define, Delegate, Deliver, Demonstrate, Depreciate, Describe, Design, Detail Oriented, Determine, Develop, Development, Devise, Diagnose, Direct, Dispatch, Dispense, Distribute, Document, Draft
Edit, Educate, Effective, Efficient, Emphasize, Encourage, Energized, Enforce, Engineer, Enhance, Ensure, Enthusiastic, Establish, Estimate, Evaluate, Examine, Execute, Expand, Expedite, Experience, Explain
Fabricate, Facilitate, Finance, Focus, Forecast, Formulate, Foster, Fund, Furnish
Gain, Generate, Graduate, Greet, Guide
Identify, Illustrate, Implement, Improve, Improvise, Increase, Index, Influence, Inform, Initiate, Initiative, Innovate, Inspire, Install, Institute, Integrate, Interact, Interested, Interview, Introduce, Investigate, Itemize
I J K
Launch, Leadership, Learn, Lecture, Lessen, Lift, Link, Listen
Maintain, Manage, Management, Manipulate, Map, Market, Measure, Mediate, Merge, Mobilize, Modify, Monitor, Motivate
Observe, Obtain, Open, Operate, Order, Organize, Originate, Outpace, Outperform
Participate, Passion, Perform, Persuade, Plan, Practical, Prepare, Present, Prevent, Printed, Prioritize, Priority, Process, Produce, Professional, Program, Project, Promote, Propose, Prospect, Prove, Provide, Publicize, Purchase, Pursue
Run, Rate, Reach, Receive, Recommend, Reconcile, Record, Recruit, Reduce, Refer, Refocus, Regulate, Reorganize, Repair, Replace, Report, Represent, Research, Reserve, Resolve, Respond, Responsibility, Restore, Restructure, Results, Results-Oriented, Retrieve, Review, Revise, Revitalize
Schedule, Screen, Search, Secure, Seize, Select, Send, Serve, Share, Showcase, Simplify, Skill, Solution, Solve, Sort, Specialize, Specify, Sponsor, Staff, Standardize, Start, Succeed, Suggest, Summarize, Supervise, Supply, Support, Surpass, Survey, Sustain
Target, Teach, Team, Team Player, Test, Timely, Track, Trade, Train, Transact, Transcribe, Transform, Translate, Transmit, Transport, Tutor
Unite, Update, Upgrade, Use, Utilize
Validate, Value, Verify, View, Volunteer
Watch, Weigh, Witness, Win, Write
153 Power Words To Make Your Resume Stand Out
When an employer reviews your resume and cover letter, you have a limited amount of time to leave a lasting impression. Often, recruiters are tasked with reviewing many applications at once, and it’s not uncommon for them to see the same ‘standard’ verbs used on most resumes. A great way to stand out and effectively capture their attention is to include resume power words.
What are resume power words?
Power words are action verbs you can use to highlight your skills and experience to help your resume stand out and increase your chance of moving on to the next step in the hiring process. These words add quick and effective context to your resume, helping employers better understand your value as an employee.
What are the benefits of using resume power words?
1. Improved readability
While you’ll likely need to use some industry terms when describing previous job experiences, it’s important your resume still makes sense to someone outside your job role. Power words can help you get your point across while still using industry terms.
For example, instead of saying:“Refactored core component libraries from Ruby to Node.js.”
You could say:“Simplified code library from Ruby to chúng tôi to increase development team productivity.”
2. Varied language
Sometimes it can be challenging to describe similar duties in a role without repeating the same verb. Having a list of strong resume words to reference will help you add variety to descriptions, and make the language more compelling.
For example, instead of saying:
Responsible for managing team of five sales representatives
Responsible for hitting monthly sales goals
Responsible for communicating weekly with clients to ensure success
You could say:
Manage, mentor and develop a team of five sales representatives
Consistently attain and exceed monthly sales goals
Lead weekly client meetings to foster open communication and ensure ongoing success
3. Stronger descriptions
Including power words in your bullet points can make your responsibilities and accomplishments sound more impactful. The descriptive nature of power words allow the recruiter or hiring manager to get a better feel for the efforts and effects of you put forth in that position.
Resume Format1. Name and contact information2. Summary or objective3. Professional historya. Company nameb. Dates of tenurec. Description of role and achievement4. Education5. Skills6. Optional (Awards & Achievements, Hobbies & Interests)
Related: 139 Action Verbs to Make Your Resume Stand Out
How to decide which power words to use
Some words will be more effective than others in describing your specific skills and experiences. First, take the time to review the job posting and identify which requirements align with your strengths and experiences. Then, look for power words that describe those accomplishments and attributes.
For example, if you’re applying for a customer service manager position and the employer has included “Experience leading and training new customer service agents,” in the job posting, you might describe your experience like this:
“Educated new customer service representatives on best practices, coached new hires through their first calls and acted as team mentor.”
Next, review the company page for clues about the organization’s culture and values to find ways to incorporate those descriptions in your resume and cover letter. For example, if the company describes itself as ” Seeking employees with a strong work ethic who take ownership and responsibility, ” you might describe your experience like this:
“Sought opportunities to grow my experience and develop my skills, happily accepting challenging projects and working hard to exceed company goals.”
Here are several power words you can use to share your experience, divided by type of role:
Describing a leadership role
Describing a sales or customer service role
Describing a communication or creative role
Describing a technical role
Describing a project management role
Describing an achievement
Related: Words to Avoid and Include on a Resume
If you’re not sure where to insert power words in your resume and cover letter, highlight each verb and find a strong synonym to replace it from the above lists. This will give your resume an instant boost and ensure employers take notice of your valuable experience.
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