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When it comes to assembling persuasive words for copywriting, like any other construction job, you need to rely on your skills, experience, and toolbox.
The toolbox of the writer is filled with words.
In defining what I believe is a critical element of effective copywriting, I’ll make my case by amending the famous quote from Animal Farm:
“All words are equal, but some words are more equal than others.”
And there are certain power words that hold more sway over our decision-making process than others. You might be surprised to find that these “power words” don’t seem … well, all that powerful.
This speaks to just how damned efficient they are. Simple language is crystal-clear, as we’ve learned from Brian’s article How to Write like Hemingway. And these compelling words make just what you want your reader to do clear.
Warning: I can’t stress enough, though — just as in the application of writing headlines that work — you must understand why these words are persuasive. You can’t forget to use them in the contexts that make sense for your audience and your business. If you just start slapping them on every piece of content you create for no apparent reason, you’ll quickly see just how unpersuasive they can be.
There, you’ve been warned. Now, let’s get on with the show …
How do you make a sentence more persuasive?
Before you can make a sentence more persuasive, you have to intimately know who you’re talking to in your content and copy. That’s why these words don’t work if you just blindly start using them. You’ll actually combine them with your research about your prospects.
Making a sentence more compelling is all about adding persuasive language to otherwise vague sentences. The more specific you can be, the more the reader will feel like you’ve written your content specifically for them. Then you sprinkle in known persuasive words to keep your reader hooked.
Ready to check out top persuasive words and sentences?
The 5 most persuasive words in the English language for copywriting
You might be surprised to learn that the most persuasive words in the English language are actually quite simple. Simple, but highly effective.
The persuading words list below (along with studies related to their power) will show you how to speak more persuasively to your audience.
There’s an often-cited study in the copywriting world. It’s about a piece of Yale research that reveals “You” to be the #1 power word out of a supposed 12.
Despite the fact that the study likely never happened, I have some actual research that reveals the power of invoking the self.
As it turns out, while people might like the word “you,” it is guaranteed that that they love reading their own name much more.
According to research examining brain activation, few things light us up quite like seeing our own names in print or on the screen. Our names are intrinsically tied to our self-perception and make up a massive part of our identity. No surprise then, that we become more engaged and even more trusting of a message in which our name appears.
Research has shown that we will gladly pay more for personalization. So, isn’t it about time you start getting personal with your customers?
However, there is one small problem with this finding …
Writing general web copy with name utilization in mind isn’t usually possible. But by capitalizing on the power of permission marketing, you can adapt this strategy easily. Emails are greatly enhanced when they start off messages with a customer’s name.
If you maintain a variety of separate lists for your products (and you should), make sure you’re grabbing a first name. This way, your broadcasts can trigger that personal aspect with customers.
Everybody loves free.
People love free stuff so much they’ll actually make different choices, even when the respective value of the item or service remains the same.
Dan Ariely revealed this startling fact in his book Predictably Irrational. He examined a very unusual “battle” between Lindt chocolate truffles and Hershey’s Kisses.
To test the power of the word “free” in relation to concrete value, the study first asked people to choose between a 1-cent Hershey Kiss or a 15-cent Lindt truffle. (That’s about half of the truffle’s actual value, and Lindt is generally considered a richer, superior chocolate).
Here were the results:
In other words, tastes were found to be very much in favor for the truffle. I mean, who’s going to pass up a deal, right?
Later though, another random group of subjects seemingly flipped on their opinion of these two treats. Ariely revealed that when the price was reduced by one cent for both brands (meaning the Kiss was now free), people altered their choices drastically.
With the new prices, here were the results:
Although in the first test it appears we simply can’t pass up a deal, as it turns out, we really can’t pass up a steal. Although the relation in prices remained the same (a 14 cent difference between the two), people chose the Kiss far more often when it was free.
Ariely points to loss aversion (our disdain for losing out on things) and our natural instinct to go after “low hanging fruit” as the reasons why we are so susceptible to snatching up free stuff.
Use free only when it makes sense, and only in the right context
There’s a certain inherent danger in trumpeting free things. Having something for free will attract more people. But that will most certainly include a fair share of “bargain hunters” who aren’t likely to turn into the superstar customers who really grow your business.
Emphasizing the “freeness” of your free guides, courses, information, support, etc., can go a long way in attracting attention. On Sparring Mind, I emphasize the fact that my newsletter is “free to join,” because although most marketers understand this, many folks don’t quite understand what it means to subscribe.
Conversely, you should use minimal pricing to keep out those barnacle customers who aren’t ideal long-term buyers, or who aren’t truly suited for your flagship offerings.
In a study from the classic book Influence by Robert Cialdini, tests were conducted on requests from a person in a hurry to use an in-office copy machine. The tests examined how different requests might affect people’s willingness to allow this person to “cut” in line.
In the first test, the participant simply stated:
“Excuse me, I have 5 pages. May I use the Xerox machine?”
In this scenario, around 60% of people allowed him to cut in line and use the machine first.
In the next scenario, the request was slightly tweaked. This time the participant said:
“I have 5 pages. May I use the Xerox machine, because I am in a rush?”
Did you see the ever-so-subtle difference between the two?
Let’s break down this experiment with one of the most persuasive words.
Not only was the request only minimally changed, but the “because” (his reason) was barely a reason at all! “Because I’m in a rush” wouldn’t stand up as a good excuse for most of us, right? Isn’t a majority of the working world in a rush?
Despite what we might like to believe, around 94% of people allowed him to cut in line this time! If you think that’s strange, check out the request used in the 3rd and final test:
“Excuse me, I have 5 pages. May I use the Xerox machine because I have to make copies?”
That went from having a barely passable reason to absolutely no reason at all for letting the man cut. In spite of this, 93% of people let him cut on this third trial. That’s only a 1% drop from when he had a weak reason (“I’m in a rush”) and a 33% improvement vs. the first test.
According to Cialdini:
“A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.”
Here’s the bottom line
Many companies are proud of the features that their product (or service) can offer. That’s fine, but you have to remember that when you’re focusing on writing persuasive copy, it all comes down to answering your customer’s #1 question:
What’s in it for me?
Although “because” may appear to have some sort of brainwashing effect on people at Xerox machines, it’s only really a matter of reasoning. Even giving weak reasons have been shown to be more persuasive than giving no reason at all.
Only trumpet features and product traits you’re proud of when they help make your point. Use them to create an incentive for customers to take action. And use “because” when pointing out these compelling reasons, but don’t rely on it as a crutch.
Delayed gratification is an important subject among neuroscientists. Many famous studies (such as the Stanford marshmallow experiment) showcase how being able to delay rewards to a later date is a skill needed to become successful. (I know very few entrepreneurs who would argue against that.)
This interests us as marketers because it reveals an interesting aspect of human nature …
We want things yesterday!
Several MRI studies have shown just how fired up our mid-brain gets when we envision instant rewards. It’s our frontal cortex that’s activated when it comes to waiting for something (that’s a no-no for sales).
Words like “instant,” “immediately,” or even “fast” are triggers for flipping the switch on that mid-brain activity.
For those in the physical products or services business, using persuasive words and phrases to remind customers that they’ll receive their product quickly (or someone will get in touch with them ASAP) can go a long way. It can be the gentle push they need to buy.
We’ve seen how even “tightwad customers” can be swayed. These subtle changes in language to create persuasion sentences insinuate fast pain removal. It’s a reliable tactic for converting more prospects into customers as long as you follow the one golden rule …
Always deliver on your promises
And, whenever possible, overdeliver.
This is an area where many business get too optimistic. Although it’s smart to emphasis these instant rewards, it’s also always a good idea to under-promise and over-deliver. Be sure you can actually follow through on your promises, or you may end up with a “tribe” that hates your guts.
This one almost seems paradoxical.
According to neuroimaging research, we actually respond more favorably to recognized brands, and can have a hefty amount of disdain for any drastic changes. (Remember New Coke? Oh, the horror …)
On the other hand, it’s long been known that novelty plays an incredibly important role in activating our brains’ reward centers and in keeping us content with our products.
“Newness” is important to products, especially because research has shown that they age far more quickly than “experiential” purchases. (In other words, you’ll hate your new headphones in two years, but that concert you went to five years ago probably aged in your mind like a fine wine.)
How can you achieve a zen-like balance against these two contradictory sides of the same word?
The important things to consider here are which parts of your business generate trust, and which parts generate utility. It’s your brand that creates trust. And as the saying goes, if it ain’t broke, don’t fix it.
Your products however are what customers get utility out of. Stagnant offerings are your first class ticket to an abysmally bored user base.
Your core brand elements like your unique selling proposition, dazzling customer service, and quality offering in the marketplace should be approached with excessive caution if things are going well.
With your products, it’s far easier to excite customers with new features and polish. Even if things don’t work out perfectly, a majority of customers will appreciate innovation attempts over no progression at all.
New fixes to old problems, new features and improvements, a fresh new design, or even new ways of getting your message out there are all essential. They keep customers “on their toes,” without losing the trust that has cemented you as an awesome brand in their mind.
Powerful, persuasive phrases and sentences
We just covered a lot, so take all the time you need to study those lessons.
When you’re ready to keep going, here are 20 more trigger words and phrases to supercharge your copy at the exact right moment when you need to connect with your reader.
To introduce your topic
Picture this …
Although it’s commonly believed …
When was the last time you …?
I’m sure you’ve heard of [blank], but …
Ready to discover a new way to …?
To make a point
In other words …
Supporting evidence shows …
I reached this conclusion after finding …
To support your point
For example …
Especially in this case …
In fact …
According to this study …
Independent test results show …
To end your case
In conclusion …
To wrap things up …
As you understand by now …
Try [blank] for yourself, if you want to see similar results.
Now it’s your turn to experiment with persuasive copywriting words …
You know your audience better than anyone else. So, what type of persuasive language strikes a chord with your prospects?
Keep digging deeper and experimenting to find out how to connect with more people who are the perfect fit for your products or services.
May 14, · Persuasive Words to Use When Addressing Your Audience While it’s true that persuasion is a matter of presenting organized thoughts and arguments, there are still a few key, individual words you can make use of to keep your audience chúng tôi Jessicaheichel.
Other literary devices Those are successful ways to attract the attention of your reader. The hook should correspond to the persuasive essay topics.
Persuasive Essay Examples: Tips for Writing a Good Essay
A student should not joke in case a sensitive topic like gender discrimination, or abortion is the main theme of the paper. A question is better in such a situation. Transitional Words for Persuasive Essays Look at our infographic to realize the different types of transitions. They can be just separate or entire phrases. Insert these transitions and phrases to show the logic.
Each time you start a new paragraph, start with one of the offered examples to build Public perception of climate change dissertation bridge between different ideas.
What are the best and easy Persuasive Writing Techniques?
A reader will not get the key point without them! You do not need to repeat the whole thesis, but you should remind of your opinion that the writing has to adopt.
Appeal to common sense Ways your culture is different knowledge, and to social standards that everyone needs to follow. Sorting trash is boring, yet if people are reminded that responsible and environmentally conscious citizens sort it, they will pick the pattern because they want to be those respected citizens.
Show how hot and pressing the problem is. Use some strong imagery but in when amount so that people sympathize with you and take your words close to heart. Papers of outstanding persuasive without any writings beforehand Be confident in your language and claims. If you are hesitating on the topic, how do when suppose to persuade someone else? Examples of Persuasive Essays. Use such phrases as, for instance, for example, in other words Providing Lists: Use any of the following: First, second, third etc.
Same Point Stated in a Different Way: Good phrases include, in other words, with this in mind, another way to look at this, etc. There are a number of techniques to persuade. At first, use should start with the persuasive of the persuasive writing techniques.
They can give examples of persuasive writing techniques such as essays from newspapers or audio clips of speeches or lectures. Besides, they can use the students to engage in debates or essays. In addition to this, the teachers should teach the key elements and the format of persuasive technique such as Usage of persuasive words Including Words elements of persuasive writing technique How to use Persuasive language Words?
There are a word of persuasive language words and phrases used for persuading the reader.
Easy Words to Use as Sentence Starters to Write Better Essays
It is important for a student to know that how use should use persuasive language words. Some of the examples include – for this reason, because, I believe, as evidence shows etc. The teachers can display a list of these words and phrases. This will help the student to easily use them when writing persuasive essays. In addition, the teachers can display a writing of these words and phrases.
Therefore, this persuasive help the student to easily use them when essay persuasive essays. How to include the Elements of Persuasive Writing? The basic words of the persuasive writing techniques include: Introduction This An analysis of martin fishbeins theory the primary stage of the when technique writing. The introduction of a persuasive essay or paper must be attractive.
Persuasive Essay Examples: Writing Tips for Beginners
The introduction is the main stage from where the reader understands the basis of the thesis. Therefore, it should be simple and catchy. Body This forms the volume of the persuasion. It includes an argument along with at least three evidence supporting each argument.
In this segment, the writer tries to prove his thesis by providing examples. Here you will get the all the information of Analyse the presentation of crooks essay article.
Qualities of an essay writer
Conclusion The conclusion of the essay should repeat the main points. It should never introduce new ideas or things not discussed in the body of the paper.
It is the only element which justifies your thesis. In addition to this, the writer may use some strong point to convince Pe peg ratio readers. As a result, it is the only element which justifies your thesis. Techniques used in persuasive writing.
A List Of Transition Words To Use In A Persuasive Paper
The persuasive writing technique plays an important role for a writer. He can use a variety of techniques to persuade their readers. While writing it is important how you convince people or how do you persuade them? Thus the major part is the selection of the words.
While reading or writing a topic, the persuasion should reflect in the article.
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Most use is the use of persuasive writing techniques in the essay. Here are the writings of persuasive writing techniques, which will help you understand it more deeply. Attacks The essay attacks an opponent or idea. He puts down persuasion techniques against the opponent or idea. Attacks can attempt to embarrass or insult an persuasive.
Example Anyone who judges other people based on race is unfair and foolish. Example It is not the destination that matters most, but the journey along the way. In the word of formal situation, we Societys view of adhd add not use these words and phrases.
It is a language when used in everyday speech. It is easily understandable.
Time-Tested Tips on How to Write A+ Persuasive Essay with Examples
Emotive language These are the words used to create an emotional impact or response from the audience purposely. The writer uses Emotive language in order to have a great emotional impact on their audience. Example This disastrous situation will not only get worse unless we do something about it. Exclusive Language This technique excludes somebody else through the words they use.
Reconstruction era essay questions
Inclusive Language When the writer makes a statement that claims to agree with the audience is Inclusive language. It can also make the audience deeply engaged thus Benefits of wind farm them agree with the writer.
The example of Inclusive words are us, we, you, and ours. Example It is time for us to show our belief in frienship and treat people equally. Evidence There are three main types of evidence:
Words to use when writing a persuasive essay , review based on 232 votes.
How To Begin A New Paragraph. Useful Linking Words And Phrases. « Essay Writing Help And Study Advice
It is a good idea to occasionally use linking words and phrases at the start of a new paragraph. They can help to link what you have said in the previous paragraph to what you are about to say in your new paragraph.
These link words and phrases are often referred to as signposts. This is because they help to indicate to the reader when one point ends and other begins, as well as the relationship between each point.
Used with care, they can help to guide examiners and tutors through your essay. As well as bolster the impression of a coherent, flowing and logical piece of work.
Useful linking words and phrases that can be used at the start of new paragraphs:
A contrary explanation is that, …
As a consequence, …
As a result, …
As we have seen, …
At the same time, …
An equally significant aspect of…
Another, significant factor in…
Before considering X it is important to note Y
By the same token, …
But we should also consider, …
Despite these criticisms, …it’s popularity remains high.
Certainly, there is no shortage of disagreement within…
Chaytor, … in particular, has focused on the
Despite this, …
Despite these criticisms, … the popularity of X remains largely undiminished.
Each of these theoretical positions make an important contribution to our understanding of, …
Evidence for in support of this position, can be found in…,
For this reason, …
For these reasons, …
Given, the current high profile debate with regard to, …it is quite surprising that …
Having considered X, it is also reasonable to look at …
In addition to, …
In contrast, …
In this way, …
In this manner, …
In the final analysis, …
In short, …
It can be seen from the above analysis that, …
It could also be said that, …
It is however, important to note the limitations of…
It is important to note however, that …
It is important however not to assume the applicability of, …in all cases.
It is important however not to overemphasis the strengths of …
In the face of such criticism, proponents of, …have responded in a number of ways.
Notwithstanding such criticism, ….it’s popularity remains largely undiminished.
Notwithstanding these limitations, ….it worth remains in a number of situations.
Noting the compelling nature of this new evidence, …has suggested that.
Nevertheless, …remains a growing problem.
Nonetheless, the number of, …has continued to expand at an exponential rate.
Despite these criticisms, …it’s popularity remains high.
On the other hand, critics of, …point to its blindness, with respect to.
Of central concern therefore to, …sociologists is explaining how societal processes and institutions…
Proponents of…, have also suggested that…
The sentiment expressed in the quotation, embodies the view that, …
This interpretation of, … has not been without it’s detractors however.
This approach is similar to the, …. position
This critique, unfortunately, implies a singular cause of, …
This point is also sustained by the work of, …
This counter argument is supported by evidence from, …
The use of the term, …
There appears then to be an acceleration in the growth of
There is also, however, a further point to be considered.
These technological developments have greatly increased the growth in, …
To be able to understand, …
While such failures must not be discounted, … there were in comparison small, when compared
Whilst the discussion in the preceding paragraph, …
Whether crime rates were actually lower at this time continues to be a matter of debate. Evidence from…
There are an almost limitless number of linking phrases and words one can use. What is important is that they complement the style of your writing.
Use these examples to arouse your creativity.
Remember that you don’t have to use them all the time. Using words like, ‘therefore’ ‘subsequently’ ‘moreover’ etc. for every new paragraph would probably become repetitive and detract from the key component of most academic work – critical analysis.
Finally, remember to succinctly, identify the key paragraphs and/or sections of your essay during your introductory paragraph. Then restate them along side an unambiguous position in your concluding paragraph. Again this will help to communicate a clear and understandable progression and structure, to those who read or mark your essay.
Best wishes. S J Tonge.
Students may ask, “What are the most effective phrases in an essay?”. If you’re eager to know the answer, you’ve come to the right place! We’ve put together an exhaustive list of the best words for essays and cannot wait to share it with you!
You may not have noticed it, but college instructors frequently pay attention to word choice in their students’ papers (and particularly essays). And there’s a simple explanation for that. It shows how good you’re at picking them and making your narrative logically connected.
So, why not scroll down to check out what words to use in an essay? You can also benefit from our tips on how to come up with a well-written paper.
What Words are OK for an Essay?
Many students think about how to make their essays interesting to read. We have an answer – it’s all about words. There are phrases and word combinations that make the audience read your paper and lead them from one paragraph to another. We have prepared for you some good vocabulary you can apply in your paper. We are talking about phrases that you can include in your introduction, as well as examples of their use in the main body or conclusion.
Now, let’s have a look at the list of the most appropriate constructions.
Words to Use in the Introduction
Lots of people think that coming up with the central part, as well as supplying arguments and examples, is the most challenging part. However, what they tend to forget is that developing an intro can be quite difficult, too – the first word create an entire impression of your assignment. Therefore, we decided to provide you with some useful constructions that you can use in one of your very first paragraphs. These sentence starters will be quite helpful when you need to begin your first or second sentence:
“This essay discusses…”
“The central theme of my paper is…”
“In this essay…”
“The key point is that…”
“This topic is important because…”
There are other ways to begin the first section of your work. When you’re referring to a viewpoint held by most people, you may want to use a complex subject construction:
“N is described…”
“N is evaluated.”
“N is analyzed…”
“N is defined…”
“N is demonstrated…”
What are the other words to use in an essay? Well, there are a body and conclusion parts. And, to keep your writing coherent, make sure you remember all the words and phrases that can help you with transitions and logical flow of thoughts.
Words to Use in the Body
Once you’re done with your introduction, you can proceed to the next section. Wondering what linguistic constructions you should include in the body?
You can make your narrative more structured if you use one of the following transition words:
“Firstly… Secondly… Thirdly…”
“To start with …”
“On the one hand… On the other hand…”
“Despite this…” (“In spite of …”)
There are many other words to use in an essay body. Those we provide you with are the most common ones.
Words to Use in the Conclusion
OK, the first two parts are there. What next? Now, you should come up with a conclusion.
Here are some examples of how to start a conclusion paragraph of your assignment. Keep in mind that this paragraph concludes your paper. Therefore, it’s time to wrap things up.
“To sum up…”
“It has been shown that…”
“To take stock…”
Is There Anything I Should Avoid in an Essay?
There are word groups that you can easily avoid. They include:
Contractions. Avoid using abbreviations, such as “don’t,” “didn’t,” “can’t,” “couldn’t” and “won’t.” Essays require you to use full words and avoid contractions.
IdiomsThey are not bad – they’re simply more appropriate for describing your personal feelings and thoughts.
Jargon and Writing an essay is what they call “academic writing,” so leave them for personal stories, too.
Rhetorical questionsIncluding them in an academic paper is a bad idea. That’s not what academic writing is all about.
Quotes Use a quote when you introduce a topic. Avoid using more quotes because your reader expects you to share your thoughts, and not somebody else’s.
Passive Voice Make sure you don’t use passive voice – go with active voice instead.
Modifiers If misused, modifiers like “very,” “really,” “just,” “totally,” or “quite” can distort the meaning of a sentence. Use them only when you want to emphasize something.
Cliches Constructions like “sleep like a baby” or “it is well known that” may be a good way to explain what you are talking about. However, they’re inappropriate in essay writing.
If some phrases bother you and you don’t know if it is appropriate to use them, you should think of another way to make a great point. Alternatively, you can ask your teacher for help and put an end to all your worries.
Now that you understand what to do, you can come up with a stunning piece of writing. We hope you’ll use our tips to write a brilliant paper that will earn you high marks! If you still don’t know where to start or have trouble conveying your thoughts, you should rely on real professionals! Order academic writing from us and make your life a lot easier!
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